ASQS

Appstore Selection & Quality Service

Ensuring Quality & Trust in the Amazon Appstore

ASQS safeguards millions of customers across Fire TV, Fire Tablets, and Android devices by certifying apps, preventing fraud, and maintaining the highest quality standards in the Appstore ecosystem.

840K+
Total Apps
185K+
Developers
1.4B+
Monthly Downloads
150+
Team Members

Our Teams

Two specialized organizations ensuring quality from both sides — app certification and platform reliability

🔒

ASQS Certification

Tests 3P apps before they go live on the Appstore. Ensures every app meets quality standards, policy compliance, and security requirements across Fire TV, Tablets, and Vega devices.

100+
Members
23K
Apps/Month
3
Locations
  • Pre-publish app certification (SPARQ & Non-SPARQ)
  • Content policy enforcement
  • Catalog quality monitoring (AQM)
  • Fraud detection & prevention (FaDe)
  • Catalog security & malware scanning
  • Feature integration testing (VSK, IAP, LiveTV)
  • Vega & Road Runner certification
📺

Appstore Client Testing

Tests the Appstore client application itself — the store UI experience on Fire TV and Vega devices. Ensures app discovery, downloads, IAP, and all customer-facing flows work flawlessly.

50+
Members
2,447
Test Cases
13
Test Suites
  • Fire TV Appstore regression (686 cases)
  • Vega Callie beta & regression (931 cases)
  • IAP end-to-end & BAT testing (586 cases)
  • YAC grid, Content Wizard, Feature Rotator
  • Download/Install/Update flows
  • Engagement metrics validation
  • Locker sync & profile management

Certification Sub-Teams

App Certification

Pre-publish testing for FireTV (SPARQ) and Tablets. ILE testing, blocker identification, performance validation.

POC: Suresh Ganta, Satish MK
Catalog Quality (CQS)

ZTP audits, Top Apps health monitoring, AQM z-score alerts, Floor Walk audits, Project Watchtower.

POC: Shisheer Urankar
Content Policy

Policy certification, content compliance, outbound vendor communication, suppression workflows.

POC: Aniket Kumar Singh
Fraud Prevention (FaDe)

Detecting fake apps, BSC schemes, identity theft, DNR abuse. ML-based triggers + manual investigation.

POC: Shamna Naz E
Catalog Security

Malware scanning (Trend Micro), TRMS vetting, developer verification, threat monitoring.

POC: Shamna Naz E
Feature Integration (FIM)

VSK, Catalog Integration, LiveTV, Quick Subscribe, IAP, LUCA certification and in-field monitoring.

POC: Satish MK
Vega Certification

Kepler OS native apps, Aquila cloud streaming, Callie TV device app ecosystem.

POC: Satish MK
Road Runner

3P partner device validation — OEMs, ODMs, SOC vendors building Fire TV products.

POC: Satish MK
AppCompat

Automation frameworks, performance testing KPIs, FIM QA, internal tool development.

POC: Saichandu J
ASQS BI

Self-service dashboards, data repositories, metrics definition, deep-dive analyses for Appstore teams.

POC: Sidhant Padhi

Tools & Platforms

The systems our teams use daily

📝
CIC

Content Ingestion Console — certification queue management and app review

🔎
ALP

App Listing Platform — view app details, versions, device compatibility, reductions

📊
Pegasus

Workforce management — queue assignments, NPT tracking, shift adherence

🤖
SCOUT

Browser extension — reduction detection, vendor communication templates, blurb manager

TestRail

Test case management — 2,447 cases across 13 suites for Appstore client testing

💻
AVS

Automated Verification System — auto-certifies apps through ILE testing

🚨
AQM

App Quality Monitoring — z-score based alerts on customer signals and app health

🎓
AI Training Hub

Interactive learning platform for AI-assisted testing with Claude Code & Kiro

Quick Links